The original version of this article was published by Terrapay. Click here to read the article.

Introduction

Founded by and for migrants in 2022, Bless Payments understands the critical role of instant, affordable, and secure money transfers in helping migrant families and their home communities flourish, across developed and developing nations. The company focuses on empowering families and communities, and leveling the financial playing field globally with reliable, affordable transfers for all.

Bless Payments was on the lookout for a partner who would not only meet the company’s speed-to-market, coverage, infrastructure, and commercial requirements but also show the same understanding and commitment to their mission.

The Challenge

Local presence & understanding
Operating in unique markets, Bless Payments required a partner who was locally rooted and had a solid understanding of the distinct cultural, social as well as regulatory nuances that shape customer experiences. These insights were critical for building trust, loyalty, and establishing credibility across different regions.

Market inequality
Bless Payments targeted key corridors that represented 44% of all remittances from Australia, prioritizing regions like Pakistan, Egypt, and others. Traditional services in these regions were lacking in speed or cost-effectiveness, obstructing the flow of payments in more ways than one. The company sought a partner who would help enhance their speed-to-market and provide infrastructure support for instant payments.

Why TerraPay

Vast Global Network and Coverage
Integrating with TerraPay’s extensive global network and platform helped Bless Payments reach newer markets, reduce transaction delivery times and offer reliable, affordable payment solutions to their customers, without worrying about onboarding delays.

Cultural Sensitivity
For Bless Payments, TerraPay’s understanding of the unique cultural contexts of the regions was a key differentiator. Integrating this deep local know-how, TerraPay was able to help Bless Payments provide better localized customer support. In key regions like Egypt, for instance, TerraPay’s sensitive and pragmatic KYC processes helped avoid unnecessary delays and enhance payment experiences for customers.

Customer Support & Feedback Integration
TerraPay and Bless Payments worked together to actively address operational pain points, incorporating feedback to continuously enhance and tailor services to meet the unique regional requirements; further strengthening the partnership.

Streamlining the experience for Bless Payments, TerraPay provided its trademark 24×7 customer service through its robust partner portal that allows for real-time tracking and monitoring of transactions, easier and faster transaction query resolution, enhanced transparency, and more.

Collaborative Partnership
The ability to adapt quickly is crucial in the fast-changing payments landscape. TerraPay’s adaptability in overcoming initial operational challenges by collaborating closely with Bless Payments helped the two companies navigate these hurdles, refining processes to provide better service and ensure operational success.

The Result

31 %

mobile wallet transactions

> 30s

fastest transaction

20+ countries reached across Asia and Africa, including:

Pakistan
Nigeria
Philippines
Egypt
Turkey
Indonesia
Bangladesh